MARICAR VELASCO

General VA Manager | Graphic Designer | Ad Specialist
| Social Media Manager | Content Writer | ESL Tutor

Email:

maricar.s.velasco@gmail.com

Website Address:

https://maricarsebial.wixsite.com/myportfolio

https://maricarsvelasco.wordpress.com/

Skills:

Executive & Administrative Support
Excellent Written & Verbal Communication
Project & Workflow Management
Calendar & Email Management
CRM & CMS Management
Data Entry & Database Management
Internet & Market Research
SEO (Search Engine Optimisation)
Content Writing & Content Optimisation
Social Media Management & Content Scheduling
Meta (Facebook & Instagram) Ads Management
Google Ads & TikTok Ads
Shopify Store Management
WordPress Website Management
Website Design & Landing Page Development
Basic HTML, CSS & Shopify Liquid
Conversion Rate Optimisation (CRO)
Graphic Design (Canva & Adobe Photoshop)
Video Editing (Adobe Premiere Pro & Filmora)
Google Workspace & Microsoft Office Suite
AI Tools & Workflow Automation (ChatGPT, Claude, Gemini, Perplexity)
Website Maintenance & User Experience (UX) Optimisation
Performance Analytics & Reporting
Problem Solving & Critical Thinking
Strong Attention to Detail
Time Management & Organisation
Adaptability & Continuous Learning
Team Collaboration & Client Relationship Management

A Bit About Me

Maricar "Mari" Velasco is a dedicated professional known for her strong work ethic, adaptability, and exceptional organizational and design skills.

A goal-driven and tech-savvy Executive Virtual Assistant Manager with 11 years of experience, she thrives in both independent and team-based environments. Passionate about helping businesses grow, she delivers top-notch support in administration, content creation, and graphic design ensuring smooth operations and outstanding results for her clients.

Beyond her virtual assistant career, Maricar is a mom, blogger, content creator, and affiliate marketer who shares insights on productivity, business strategies, and digital success. She is also a church choir member, finding joy in music and community service.

Balancing work and personal passions, she remains committed to excellence, always striving to bring efficiency, creativity, and heartfelt dedication to everything she does.

Work Experience

January 2022 to July 2026

August 2021- January 2022

September 2018 - January 2019

March 2015 - up to present

July 2014 - March 2015

July 9, 2011-February 27, 2015

August 26, 2008 - July 8, 2011

Virtual Assistant Manager | Tell.com

Implemented a system and managed administrative tasks with meticulous attention to detail.
Conducted SEO-related tasks and performed data analysis and other data entry tasks.
Preparing search engine-optimized content for the websites (WordPress), resulting in increased organic traffic and improved search engine rankings.
Enhanced website user experience (UX) by updating layouts, performing basic HTML/CSS code modifications, troubleshooting website issues, and ensuring pages were responsive, functional, and aligned with brand standards.
Managed and maintained WordPress websites, including publishing and formatting articles, implementing internal linking, on-page SEO, website updates, and ongoing site maintenance to ensure optimal performance

Virtual Assistant Team Leader And Content Writer Wallpapers.com | Tell.com

Implemented strategies to enhance operations efficiency and improve client satisfaction.
Managed administrative tasks with meticulous attention to detail.
Collaborated with teams and trained them to streamline processes and optimize workflow.
Conducted SEO-related tasks and performed data analysis.
Wrote search engine-optimized content for the company's official website, resulting in increased organic traffic and improved search engine rankings.

Social Media Manager for Australian Fence Company in Melbourne and Brisbane

Created informative and interactive posts for client's Twitter, Instagram, and Facebook pages.
Help promote the social media page of the client through the use of SEO friendly keywords.
Edited photos to enhance the quality of graphic images used for the social media posts.

Freelance Graphic Designer & Video Editor

Customized designs for the clients needs for their business and events such as calling cards, product design, invitations, logo, banners and posters.
Edited videos for the clients webpages and social media accounts.
Developed websites and advertisements for clients.

Essay Writer - Essays.ph

Wrote essays for different niches of clients with SEO Keywords.

ESL Online Teacher - English Tutorial

Ortigas, Pasig City

Coached non-native English-speaking students, helping them improve their analytical skills, reading comprehension, and writing ability.
Customized teaching methods to suit individual student needs and abilities.
Utilized online video classes for one-on-one tutoring sessions.
Prepared progress reports to evaluate student improvement.
Assisted students in essay writing and vocabulary-building skills.

Operations Assistant and Office Staff

Academy 21 Institute, Ortigas, Pasig City

Monitored and ensured smooth operations of each handled class.
Maintained office efficiency through effective administrative support.
Handled confidential information with the utmost professionalism.
Managed office correspondence and provided assistance to the HR Secretary and Director.

August 2025 to Present

Digital Marteking/ Paid Media Specialist | Australian Fashion eCommerce Brand (Remote)

Plan, manage, and optimise Meta (Facebook & Instagram) Ads and Google Ads campaigns to increase traffic, conversions, and return on ad spend (ROAS).
Monitor campaign performance, analyse key metrics, and implement data-driven optimisation and scaling strategies.
Manage and maintain the brand's social media presence across Facebook, Instagram, TikTok, and YouTube. Maintain, develop, and optimise over 90% of the Shopify store, including theme customisation, layout improvements, and basic HTML, CSS, and Liquid code modifications.
Create, develop, and maintain high-converting landing pages for product launches, marketing campaigns, and promotional events, ensuring an excellent user experience and improved conversion rates.
Create, review, and optimise ad creatives to align with campaign objectives and brand guidelines. Collaborate with the marketing team to improve website performance, user experience (UX), and conversion rate optimisation (CRO). Support product launches, seasonal campaigns, and digital marketing initiatives across multiple channels.
Monitor website performance, identify optimisation opportunities, and implement improvements to enhance customer experience and online sales